Our Story

About 365k — The Platform Built Around Pakistan's Passion for Sport

365k is an international online sports betting and live casino platform designed with Pakistani users at the centre. From PSL match days in Karachi to ICC finals watched live across Lahore, Islamabad and Peshawar — we built 365k to match the energy of the game.

500+
Games
24/7
Support

Serving English-speaking users across Pakistan with PKR balances, familiar payment references, and a responsible-play framework baked in from day one.

A Platform That Speaks Your Language

365k was created with a clear purpose: to give Pakistani sports fans and casino players a dedicated online platform that reflects their culture, their currency and their love of the game. While international betting platforms have long served global audiences, few have paid genuine attention to what Pakistani users actually need — a clean English-language interface, PKR-denominated balances, recognisable payment references, and sports coverage that puts cricket front and centre.

The name 365k represents the idea of year-round engagement — cricket does not stop after the World Cup. PSL franchises from Karachi to Peshawar play through summer heat and winter evenings. ICC tournaments cycle through formats. Football fans in Lahore and Rawalpindi follow the Premier League and UEFA Champions League late into the night. 365k is built around all of it.

We are an internationally operated platform. 365k does not hold a domestic Pakistan gambling licence, and we are transparent about that. Users must satisfy themselves regarding the legality of online gambling in their jurisdiction under Pakistani law — including the Prevention of Gambling Act, 1977 — before registering or participating. Our role is to provide the best possible platform experience for those who choose to engage; your responsibility is to do so lawfully and within your personal means.

Legal Notice: 365k is an international platform and does not claim authorisation, licensing or endorsement by any Pakistani government authority, the PTA, or the State Bank of Pakistan. Online gambling may be restricted in your location. Please review applicable local laws before participating. This is not legal advice.

How 365k Came to Be

The Idea
Identifying the Gap

The founding team observed that Pakistani sports fans were being underserved by generic international platforms — no PKR display, no locally familiar payment references, no cricket focus. The concept for 365k was born from that gap.

Early Development
Building the Core Platform

The platform's architecture was designed mobile-first — recognising that a majority of Pakistani internet users access content via smartphone. PKR wallet integration, English-language content strategy and cricket-market depth were all prioritised in the initial build.

Responsible Framework
Responsible Gambling Tools Added

Before any user-facing launch, 365k embedded deposit limits, session reminders, self-exclusion options and an 18+ verification layer into the account system. Responsible gambling was not an afterthought — it was a foundational requirement.

Ongoing
Continuous Improvement

365k continues to expand its sports market coverage, refine its live-casino experience, and develop its support infrastructure to serve users across Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar more effectively.

500+
Casino & Slot Games
20+
Sports Markets
PKR
Local Currency Display
18+
Age Verified Platform

What Drives Everything We Do at 365k

Our mission, values and operating principles guide every product decision, every support interaction and every feature we build for Pakistani users.

Our Mission

To provide Pakistani sports fans and casino players with a transparent, responsible and genuinely localised online betting experience — one that treats users as informed adults capable of making their own choices, while giving them every tool they need to play safely.

Transparency Above All

We say what we do and do what we say. Bonus terms are written in plain English, wagering requirements are clearly stated, and our legal position regarding Pakistan is openly disclosed — not buried in fine print.

Responsible Play First

Responsible gambling tools are not optional add-ons at 365k — they are built into the account system from registration. Deposit limits, session controls and self-exclusion options exist because we take user welfare seriously.

Mobile-First Thinking

Pakistan has one of South Asia's fastest-growing smartphone user bases. Every interface decision at 365k is evaluated on mobile first. Fast load times, touch-optimised controls and data-efficient design are non-negotiable.

Pakistani Users at the Centre

From PKR balances and cricket-first sports coverage to references to Easypaisa, JazzCash and Raast as familiar payment rails — every localisation choice reflects genuine understanding of Pakistani users, not generic market targeting.

Real, Accessible Support

Support is available via live chat and email in English. Our team responds to real queries — not just automated replies. Urdu-language assistance may be available depending on current team staffing; confirm when contacting us.

Security & Data Integrity

SSL encryption, secure account controls and a clear data privacy policy protect your personal and financial information. We do not sell user data to third parties and handle KYC documentation with strict access controls.

What 365k Offers Pakistani Players

A single platform covering the sports, casino games and support infrastructure that Pakistan's online players care about most.

Cricket Betting

365k's sports platform centres on cricket — the sport that defines Pakistani culture. Markets include Match Winner, Top Batter, Total Runs, Over/Under, live in-play and PSL-specific markets throughout the season. Pakistan cricket, ICC tournaments and T20 leagues are all covered. Note: 365k has no affiliation with the PCB, ICC or any cricket franchise.

Live Casino

Real-time streamed table games — baccarat, blackjack and roulette — presented by live dealers. The experience mirrors a physical casino environment without requiring you to leave your home in Karachi, Lahore or Islamabad.

Slot Games

Over 500 slot titles spanning video slots, classic reels, cascade mechanics, Megaways formats and progressive jackpots. RTP and volatility information is provided for each game to help you make informed choices before playing.

PKR Wallet & Payment References

Balances, bets and transaction records all display in Pakistani Rupees. Familiar payment rails — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — may be referenced as payment options. Availability is confirmed by the operator; these brands do not endorse gambling services.

Multi-Sport Coverage

Beyond cricket, 365k covers football leagues followed by Pakistani fans — Premier League, La Liga, Champions League — as well as UFC events, tennis tournaments and more. Live in-play markets are available across major sports.

Responsible Gambling Suite

Deposit limits, loss limits, session time controls, cool-off periods and self-exclusion options are all available through your account settings. These tools exist because sustainable, enjoyable play is better for everyone — users and platform alike.

Our Commitment to Pakistani Users

365k is not a generic international platform with a Pakistani flag added to a dropdown menu. Our commitment to Pakistani users runs through the platform's architecture, content strategy and support model. Every element — from the English-language navigation to the PKR wallet display — was chosen deliberately.

Pakistani users in cities like Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar all access 365k through the same mobile-optimised experience. Scheduling for live markets reflects Pakistan Standard Time (PKT, UTC+5) so you are never caught off-guard by a match starting at an unexpected hour.

We communicate in plain, professional English — the language Pakistani professionals, students and sports fans use online. We do not switch into Urdu, but our support team may be able to assist in Urdu upon request, depending on current staffing. We reference familiar payment brands like Easypaisa, JazzCash and Raast not as partners but because they are the rails Pakistani users know and use every day.

Your Privacy at 365k

We collect only the personal data needed to operate your account and meet regulatory obligations such as KYC. Your data is never sold. Full details are in our Privacy Policy.

Adults 18+ Only

365k is strictly for adults aged 18 and over — or the higher minimum required by the operator's licence jurisdiction. Age verification is mandatory at KYC. Being 18 does not by itself make online gambling lawful in Pakistan. Please confirm your legal position before participating.

Pakistan Time Zone

Live market schedules are displayed in PKT (UTC+5) so Pakistani users always know exactly when their match starts.

International Operation

365k operates internationally. No Pakistan domestic gambling licence is held. Users are responsible for understanding their local legal obligations.

English Throughout

All platform content, from navigation to notifications, is in clear, natural English suited for Pakistani users.

PKR Balances

All balances, bet amounts and transaction records are displayed in Pakistani Rupees — no conversion required.

The Four Pillars of the 365k Platform

Every major decision at 365k is evaluated against these four principles. They define what kind of platform we are and what kind we refuse to become.

01

Honesty in Every Interaction

We do not use misleading bonus promotions, false scarcity tactics or guaranteed-win language. If a wagering requirement applies, it is stated clearly. If a payment method's availability is unconfirmed, we say so rather than making claims we cannot back up.

Our legal status in Pakistan is disclosed on every relevant page. We will not pretend to hold a domestic licence we do not have, and we will not imply that Pakistani financial institutions endorse gambling on our platform.

02

User Welfare Over Short-Term Gain

Responsible gambling tools reduce short-term platform revenue. We build them anyway, because a user who plays sustainably over time is infinitely more valuable than one who burns out in a week. Self-exclusion, deposit caps and cool-off periods are always available and never deliberately hard to find.

Gambling should be entertainment, not financial strategy. If it stops being fun, 365k's responsible play tools are one click away from your account dashboard.

03

Technical Excellence for a Pakistani Audience

Mobile performance, fast load times on Pakistani mobile networks, and a UI designed for the thumb-scrolling behaviour of smartphone users in Karachi or Lahore. These are not aspirations — they are tested requirements at every development sprint.

We optimise for real-world Pakistani network conditions, not just fibre connections in Western European cities. Because that is where our users actually are.

04

Continuous Improvement Based on Real Feedback

365k is not a static product. Support interactions, user feedback and platform data inform a regular cycle of improvements to interface design, market coverage, payment flow and documentation clarity.

If our FAQ does not answer your question, that is a failure of documentation — not a feature. We treat every unresolved support query as an opportunity to improve the platform for the next user in Islamabad or Faisalabad with the same question.

Responsible Gambling Commitment

365k takes responsible gambling seriously. Whether you are betting on a PSL match from Rawalpindi or spinning slots from Peshawar, your ability to control your play is fundamental to everything we do. Deposit limits, session reminders, reality checks and self-exclusion are all built into your account. For comprehensive guidance on tools available to you, visit our dedicated Responsible Gambling page. If gambling is affecting your wellbeing, please use the self-exclusion feature and seek help. 18+ only — or the higher minimum required by the operator's licence jurisdiction. Local laws in Pakistan may restrict gambling; users are responsible for compliance.

Ready to See What 365k Has to Offer?

Browse our FAQ for quick answers, review the full Terms & Conditions before participating, or read our Responsible Gambling guide to understand the tools available to you.

18+ only. Please gamble responsibly. 365k does not hold a Pakistan domestic gambling licence. Confirm local legal requirements before participating.